SBI Specialist Cadre Officer Digital Marketing Recruitment 2026

Education

• Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, Computer Science or a related field. Qualification requirement is assessed as on 31 August 2026.as of 31 August 2026
• MBA or PGDM in Marketing or Business Analytics.(Preferred)as of 31 August 2026

Experience

• Minimum 10 years of post-qualification marketing experience in e-Commerce, Banking Industry, Fintech Company, Information Technology or a consumer-facing company. Experience requirement is assessed as on 31 August 2026. Teaching and training experience will not count.as of 31 August 2026
• Three to five years of experience as a Marketing Analyst or Business Analyst within the overall experience. Preferred within the required ten years of post-qualification experience.(Preferred)

Age

Minimum age 33 years and maximum age 45 years as on 31 August 2026. Upper-age relaxation for reserved categories is as per Government of India guidelines.as of 31 August 2026

Nationality

Indian citizen. SBI invites applications from eligible Indian citizens.

Computer knowledge

Proficiency in analytics and reporting tools such as SQL, Excel, Power BI or Tableau, Google Analytics and MarTech platforms.(Preferred)

Skill

Strong analytical, problem-solving, data interpretation, project management, stakeholder coordination and communication skills, with knowledge of customer segmentation, campaign management, marketing automation and performance measurement.(Preferred)

Certification

Certification in Digital Marketing or Marketing Analytics from universities recognized by accrediting bodies of concerned countries, and certification in GA4 and Google Ads.(Preferred)

Education

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field. Qualification requirement is assessed as on 31 August 2026.as of 31 August 2026
• MBA or PGDM.(Preferred)as of 31 August 2026

Experience

• Minimum 10 years of post-qualification marketing experience in e-Commerce, Banking Industry, Fintech Company, Information Technology or a consumer-facing company. Experience requirement is assessed as on 31 August 2026. Teaching and training experience will not count.as of 31 August 2026
• Three to five years of full-time experience as a Digital Acquisition Executive or in marketing on a Social Media Platform or related field within the overall experience.(Preferred)

Age

Minimum age 33 years and maximum age 45 years as on 31 August 2026. Upper-age relaxation for reserved categories is as per Government of India guidelines.as of 31 August 2026

Nationality

Indian citizen. SBI invites applications from eligible Indian citizens.

Computer knowledge

Proficiency in digital marketing tools, analytics and campaign performance measurement.(Preferred)

Skill

Strong knowledge of digital marketing, social media, performance marketing and customer acquisition strategies, with stakeholder management, communication and project management skills.(Preferred)

Certification

Digital Marketing or Social Media Marketing certification from universities recognized by accrediting bodies of concerned countries, and certification in Google Ads, Performance Marketing and GA4.(Preferred)

Education

Bachelor's degree in Marketing, Communication, Journalism, Advertising or a related field. Qualification requirement is assessed as on 31 August 2026.as of 31 August 2026

Experience

• Five to seven years of hands-on experience in content production, digital operations or creative coordination roles, ideally in financial services or other regulated industries. Experience requirement is assessed as on 31 August 2026. Teaching and training experience will not count.as of 31 August 2026
• Practical experience in a MarTech-driven environment and experience managing operational aspects of content or creative campaigns across digital channels. Examples include CMS, marketing automation and analytics tools.

Age

Minimum age 25 years and maximum age 40 years as on 31 August 2026. Upper-age relaxation for reserved categories is as per Government of India guidelines.as of 31 August 2026

Nationality

Indian citizen. SBI invites applications from eligible Indian citizens.

Language

Strong written and verbal communication skills in English. Proficiency in Indian languages is an advantage.(Preferred)

Computer knowledge

Proficiency in CMS platforms and marketing automation tools such as Salesforce Marketing Cloud, Marketo and HubSpot, with a good understanding of SEO, social and email marketing practices.(Preferred)

Skill

Strong organizational and project management skills, ability to handle multiple priorities, and a process-oriented, detail-focused and quality-driven approach. Awareness of the regulatory framework for financial services is an advantage.(Preferred)

Certification

Certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related disciplines.(Preferred)